Realtime, a technology that brings live updates to websites and mobile platforms, will expand its reach into the United States in the next two months as it moves its company's Western headquarters to Santa Monica on the heels of an $100 million investment.
The investment was made by three-month-old, Såo Paulo-based BRZTech, supported by a number of private backers in Europe and South America, including Portuguese conglomerate The Ongoing Group.
CEO and founder André Parreira forecasts the money will last three years. It is the first investment into Realtime, he said.
Founded in 1997 as Internet Business Technologies, the company will join the burgeoning high-tech scene along the Los Angeles Coast, dubbed Silicon Beach, this fall. Its Santa Monica office will house 20-25 employees at 100 Wilshire Blvd., the towering white building at Ocean Avenue and Wilshire.
"This town has all the energy I need to succeed," said Parreira. "We are in the U.S. with a huge business plan."
In the past year, Realtime, has developed codes that Parreira claims could catapult existing websites from "static" to "instantaneously updated within milliseconds." It has the potential to make websites and apps feel like giant chatrooms.
As TechCrunch explains, for web publishers, Realtime would offer more interactivity with users who could see, for example, comments at the same time they being added. In other cases, retailers could watch as customers shop their sites, then offer deals or customer support to increase sales.
"There are companies doing similar things, but they are smaller time," said Parreira."We want to be the platform for the modern era of the Internet."
There are already deals with United States-based clients in TV, such as Univision, and social marketing, such as Nobox. Worldwide, clients include Sephora and Economico, among others.
"We are working with major e-commerce and media companies," said Parreira, noting he expects to make announcements in the coming weeks with the names of new, heavyweight customers.
So, how does it work? Realtime uses a cloud-hosted messaging system that allows a web application to broadcast, or "push," data without requiring a manual refresh of a browser. Its coding is apparently compatible with a wide range of interfaces, including the Mobiles iOS, Android and Windows Phone.
Klint Finley, a writer at TechCrunch, explains further how the product works in answering a reader's Facebook question about Realtime's advantage over similar interactive communication technology, Websockets:
There's not an "advantage over" WebSockets -- it's a hosted service built on WebSockets so that you don't have to build and maintain the infrastructure. It's comparable to PubNub and Pusher. You could something comparable that you'd host yourself with Socket.io, Meteor, Derby, etc.
Finley continues his comment, "I won't try to justify the $100 million, but the investors are probably thinking the same thing as Meteor's investors: they want a piece of the $19 billion middleware market."