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Update: Google to Lease Gold's Gym Space in Venice Upon Expiration

Google says it doesn't have plans to expand into the Gold's Gym space when the lease expires.

The lease held by Gold's Gym in Venice, the so-called mecca of bodybuiding made famous by bodybuilder Arnold Schwarzenegger and the 1977 film Pumping Iron, will expire at the end of June 2014 and Google will get a new lease on the property when it expires, officials said.

Larry Field, a real estate mogul who is the founder and principal of NSB Associates, owns the Gold's Gym property in Venice and Google has signed a new lease for the roughly 31,500-square-feet property effective July 1, 2014, said NSB Associates spokesman Alexander Auerbach in an email Monday.

Google says they don't plan to move into the gym.

"We have no plans to expand into Gold's Gym's space. In fact we are working with them to extend their lease," said Jordan Newman, a spokesman for Google on Tuesday.

Google moved into the Frank Gehry-designed Binoculars Buiding in Venice last year and its expansion plans have been the subject of much speculation.

Google is leasing several properties in the area and taking tenancy as the existing leases expire, Auerbach said. The Venice buildings include the Binoculars Building and buildings currently or formerly occupied by Digital Domain, he said.

The properties that Google will occupy eventually will total about 200,000 square feet, Auerbach said.

Los Angeles City Councilman Bill Rosendahl, whose 11th District includes Venice, said in a statement Tuesday that his staff spoke with Google officials and were "thoroughly assured that Google appreciates the significance of Gold’s Gym to the Venice and bodybuilding communities, and wants the gym to stay where it is.

"

Google has been negotiating with Gold’s Gym parent company, TRT Holdings, and hopes to strike an agreement that will keep Gold’s Gym where it is for 10 more years, Rosendahl said.

"

I anticipate Google and TRT Holdings will make their own public statements when negotiations conclude. But in the meantime, Gold’s Gym is staying put, in the heart of Venice, as a landmark, and as the world capital of bodybuilding," Rosendahl said.

Joe Gold opened the original Gold's Gym in 1965 in Venice and it became a bodybuilding magnet frequented by Schwarzenegger and other top bodybuilder and the subject of the 1977 movie Pumping Iron.

Gold sold the chain in 1970 and it has gone on to become the world's largest chain of co-ed gyms. The gym's famous logo that shows a bald-headed weightlifter holding a barbell was designed in the early 1970s by Schwarzenegger's one-time training partner, Ric Drasin. The Venice location has been a longtime workout destination for bodybuilders, actors, celebrities and athletes.

Muscle Week magazine in a report last week gave an update on Google and Gold's Gym and the L.A. Weekly in a blog posting Monday confirmed that Google would lease the space starting in July 2014.

(Editor's Note: Updated on Tuesday, May 15, 2012, to add comment from Los Angeles City Councilman Bill Rosendahl.)

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Fred Owens May 15, 2012 at 04:06 PM
"We have no plans to expand into Gold's Gym's space." -- Oh sure, I believe that. ....... They are coming to Venice with the intention of doing us good -- you can't trust people like that. A hundred years of the rich texture of Venice culture will become digital fodder for the planetary ambitions of the gargantuan Google ego and appetite. I urge resistance.
Max Bean May 15, 2012 at 06:29 PM
They better not plan on moving in! The last thing those scrawny Google developers need is a bunch of angry body builders with no place to pump their iron. ;-)
Dylan Rush May 22, 2012 at 04:42 AM
"...made famous by bodybuilder Arnold Schwarzenegger and the 1977 film Pumping Iron..." In fact, that Gold's Gym (on Pacific Ave) has been gone a very long time, as well as the original Muscle Beach and so many forgotten landmarks. Do we mourn the demise of the Venice Safeway? We could do much worse than to have Google in our midst.
Another WorldView June 16, 2012 at 07:36 AM
http://en.wikipedia.org/wiki/TRT_Holdings Political ties In 2010, Robert Rowling, company CEO, donated $1 million to the American Crossroads, a 527 organization that primarily has supported Republican candidates in state and national elections.[8]

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