Business & Tech
Venice Beach Visit Inspires Design Your Own Bike Business
Fleetwood Hicks created Villy Custom after riding on a Beach Cruiser on Venice Beach.
A Dallas-based business called Villy Custom allows you to design your own bicycle from colors to fabrics to bling.
The business is the brainchild of Fleetwood Hicks who said he got the idea for Vily Custom after visiting Venice Beach and renting a beach cruiser bicycle to ride along the shore.
A trip to California’s Venice Beach changed Fleetwood Hicks’ life. He had an epiphany after renting a cruiser bike and taking a joy ride along the shore.
Not surprisingly, Hicks said many of his customers are women who love the idea of creating their own custom bike.
Thanks to a stint on ABC's Shark Tank, Hicks received half a million dollars from Mark Cuban and Barbara Corcoran who invested in Villy Custom.
What do you think of the custom bicycle company? Tell us in the comments. Would you design your own bike?
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