Venice Milk and Cereal Takeaway Café to Open in September

Yes, you read the title correctly. ‘Another Kind of Sunrise’ will be a takeaway cereal café that will serve up your favorite childhood treats including Rice Krispies and Frosted Flakes alongside healthy alternatives including yogurt and granola and porridge.

Along with your breakfast grains, you’ll also be able to choose from an array of milks to pour over your cereal: everything from regular milk to almond and coconut milk.

The café – which will open at 1629 Abbot Kinney Blvd. -  is the brainchild of Gregory Rogove and Diana Garcia and the pair have launched a kickstarter campaign and hope to raise $15,000 to help fund their breakfast bar dream.

On their kickstarter page, Rogove cites nostalgia as a driving force behind the business, stating, “ Growing up, my favorite food was cereal. Left to my own devices I would eat a bowl for breakfast, lunch, and dinner. I would down every cereal on the market - Cinnamon Toast Crunch, Cocoa Krispies, Cap'n Crunch, Frosted Flakes, Fruit Loops, etc. etc. I never understood why there were no restaurants dedicated to serving these delicious foods. I wanted a place that had all of them in one place, and all the milks.”

Garcia simply stated, “I'm so excited to start this adventure. I mean, who doesn't love cereal?”

However, the pair say all their produce will be healthy, organic and natural, serving up non-gmo foods, with options for vegetarians, vegans, gluten-free, and paleo diets.

According to their kickstarter page the pair will “source our food products from small organic farms and like-minded, local food artisans from Los Angeles. It is important to us that we source as much locally as possible.

The pair are hoping to raise $15,000 through their kickstarter campaign to help defray the cost of building materials, food vending permits, kitchen supplies and more.

If you ‘d like to contribute visit the kickstarter campaign page here.